“How To Be A Con Man & Not Look Like One.” Social media and web robots are taking the ‘con’ to a whole new level — for those who seek to artificially increase the ‘yield’ of their social media marketing.

A recent Search Engine Strategies conference in New York had a session that addressed: “Making Your Bot Look Real” and “How To Create Fake Profiles.”

It brings to mind a hoax by Tom MacMasters, an American heterosexual Ph.D. student, who created a blog called “Gay Girl in Damascus.” From Feb 2011 to June 2011 MacMasters stirred things up in Syria with his fake lesbian, Amina Arraf.