moma-christmascardsmoma-maciver1949“Teach their souls to fly.”
William Blake

Once upon a time the Museum of Modern Art had a Christmas card program that invited artists, some well known, to submit compositions that would be made into cards. Participants included Robert Indiana, whose 1965 “LOVE” card went on to become one of the iconic images of the 20th century.

Lotus Editions is offering its historic collection of 265 unique MoMA Christmas cards from 1949-1999. Interested parties can contact: stephen@lotuseditions.com

Cards: (front row) Hannah Wilke, Loren MacIver, Joel Meyerowitz; (middle row) Robert Indiana, Jules Olitski, Florence Bezrutczyk, Jack Youngerman; (back row) Bruno Munari, Ben Shahn, Xanti Schawinsky